1 thought on “Catering shop event planning plan”

  1. In order to ensure the effective development of the activity, a event plan is usually needed to prepare in advance. The event plan is actually a planned document formula for factors related to the event. So what kind of activity plan is good? The following is a model of planning plan for restaurants I have compiled for everyone. For reference only, you are welcome to read.
    The dining restaurant activities planning plan 1. Foreword
    This working people's hard -working people, in the exploration and development of catering culture for thousands of years, gradually formed a different style of Guangdong, Lu, Xiang, Sichuan, Sichuan, Wait for major cuisines and specialty snacks with territorial flavors.
    Lu cuisine is the largest cuisine in northern China. It has a long history and a wide range of influences. It is an important part of China's food culture. Traditional Lu Cai is well -known at home and abroad with its salty, fresh, crispy, unique flavor. Essence
    Is when the Sichuan Cantonese cuisine was hugged in the north and northeast special vegetable bees, Lucai was micro, and the edge was restrained. At this time, the XX Fish Pavilion stood out in the market fighting and became one of the representatives of the new Pai Lu cuisine.
    The development trend in today's catering industry can be summarized as: development is very rapid, the scale is continuously expanded, and the market is continuously prosperous. However, the prosperity means that the competition has intensified. Every day, some restaurant shops are falling down, and more catering stores stand up, but there are always a few of them standing in the Dalang Tao Sands and continuously developing and growing.
    In recent years, the Weishan Lake Fish Museum represented by the New Pai Lucai has been standing in the tide of the catering industry.
    . Market/enterprise analysis
    XX's catering market also has fierce competition. Tsai and other chain franchise stores are distributed in XX, competing for XX limited catering resources, impacting the taste and vision of diners.
    Net to a hotel must have the following basic conditions:
    1. Have their own characteristics;
    , comprehensive (quality) management;
    , enough market operations Funding; 4. Innovation and constantly pushing new.
    This is indispensable, otherwise, it is like a flash. This is why the scenery of many hotels and restaurants has quickly disappeared.
    For nearly five or six years, the company has exhibited skills in the catering industry through its own reproduction, management output, and brand output, while constantly accumulating strong management, technology, and capital. As the "XX Fish Banquet" represented by the southwestern southwestern Lune, you can see the exquisiteness and delicateness of the traditional Lu cuisine, but also the luxury and nobleness of the Confucius cuisine, and you can feel the freshness and grace of Weishan Lake's breath.
    . Marketing planning
    The purpose of catering service is to satisfy customers. Only customers are satisfied can the hotel get profits; to do high -quality services, it is inseparable from the efforts of internal employees of the enterprise; internal employee marketing The success is based on comprehensive (quality) management, effective incentive mechanism and good corporate cultural atmosphere.
    It, in this way, the eleventh anniversary store celebration and Christmas are coming. With this opportunity, we use the combination of customer satisfaction marketing, internal employee marketing and cultural marketing as the focus of this store celebration.
    The five stores in XX as an example:
    1. The purpose of this store celebrates:
    In the company's brand influence, enhance the company's popularity and reputation; enhance the company's image, increase the company's image, increase the company's image, increase the company's image, increase the company's image, increase the enterprise Competitiveness; strengthen the company's loyalty and centripetal force; improve the awareness of service and work enthusiasm for all employees; show the company's cultural heritage, further enhance the corporate culture of the group company; increase the company's sales, increase profits; Lay a good foundation.
    2. This store celebrates activities:
    20xx December 13 to 22, for a total of 10 days. (Christmas planning can be done with the store to eliminate the date of the date.)
    3. Five stores in XX City
    4. Participants: All employees of the company, customers who come to dine, etc. n 5. Marketing theme: Customer satisfaction, employee satisfaction, management improvement, cultural innovation
    6. Specific plan planning
    (1) SP solution
    (1) "Smile service". During the store celebration, all employees all smiled services, meticulous and patience, let customers come to prosperity, return to satisfaction, and improve the consumption value of customers' feelings.
    The planning is as follows:
    mart will hold a mobilization conference before December 12; the "service competition" competition is launched between the 13th to 22nd, set up a special layout in the lobby, and evaluate the "service day service day service day service The best star, and give the material award;
    (2) Special offer.
    ① launched a special dish daily, which is not heavy daily.
    ② Add some dishes with the food ordered by the customer, such as spending over 100 yuan, add 2 plates of cold dishes; add 4 cubes of cold dishes over 200 yuan; Increase sales of sales, it is recommended to discount and stimulate consumption appropriately.
    (3) Gifts, draws. There are plans to distribute souvenirs and small gifts for the company's stores to enhance the sense of closeness to guests and expand the propaganda surface. The company uniformly prints some store celebration commemorative products, which requires small and practical, beautiful and generous, such as signature pens, balloons, lighters, hats, etc. with the store celebration logo, and issue it according to the table.
    This lottery plan: Theme- "Pinquet Fish Banquet, Board of Grand Awards, You Weishan Lake"
    The customers who spend more than 150 yuan on the same day from the 13th to 22nd join. Each store has two first prizes, rewarding "Weishan Lake One Day Tour", the company organizes uniform organizations, and the winners of customers' accommodation and accommodation are completely free; 11 second prizes, 1 red envelope for prizes, 100 yuan in cash; third class; third class; 100 prizes, 1 red envelope in the award shop, 5 yuan in cash.
    (2) Internal marketing solutions
    In internal marketing is a management strategy. The core is to develop employees' customer consciousness. Before pushing products and services to the external market, the internal employees are marketing. This requires two -way communication and sharing information between employees, employees, employees, and enterprises, and use effective incentive methods.
    1. Internal enthusiasm management within all employees requires each employee to regard other employees they face as their customers and serve customers like customers. In the future work, the internal employee marketing is fixed.
    2. Essay competition.
    In internal employee essay: "My choice -XX Fish Hall"
    Requirements:
    (1) What happened around the Weishan Lake Fish Hall can be a work experience, feeling, feeling, feeling, feeling, feeling, feeling, feeling, feeling, feeling, feeling, feeling, feeling, feeling, feeling, feeling, feelings, feelings, feelings, feelings, feelings Views, messages, etc.
    (2) Correction is not limited. Prose, essays, narratives, dissertations, and poetry are available.
    (3) The deadline is December 20.
    Wang all employees are actively submitted. This essay event will be awarded 1 first prize, 200 yuan in prizes; 2 second prizes, 100 yuan in prizes; 5 third prizes, 50 yuan in prizes. And concentrated exhibition.
    3. Cost saving competition.
    In series of activities to re -educate internal employees to improve their enthusiasm.
    (3) Product marketing plan
    1. While promoting traditional catering, it is promoted to couple package, business package, family package, filial piety package, etc. Such as: couple packages can be launched for 18 yuan, 28 yuan, 38 yuan, 48 yuan package, etc.
    2. Green family banquet.
    With the improvement of living standards, people's diet is not just to solve food and clothing, but to eat "green" and "healthy". The launch of the green home banquet will undoubtedly be favored by consumers. In the use of raw materials, push the green food of fresh categories; combine the cooking methods of modern people to make the dishes flavor and nutrition; on the recipes of the family banquet, pay attention to the nutritional matching of the dishes, balance the diet, and meet people's health Require. It is strongly recommended to launch the kitchen department.
    3. Autumn and winter is a good time. It is recommended to introduce high -end nutritional nourishing dishes.
    . Cultural marketing plan
    1. The 11th anniversary of the borrowing store will promote the company's corporate culture to consumers and enhance the company's influence among target consumers.
    The planning is as follows:
    During the store celebration from the 13th to 22nd, a large -scale promotion board is set up. The message of the company's employees allows customers to take "eating" as a kind of enjoyment and make customers happy.
    2. The atmosphere of the shop, including lighting, audio, posters, POP, etc.
    5. Advertising marketing plan
    It in modern society with information, the media is undoubtedly a medium that attracts the attention of the public. According to the characteristics of different media with different media, the hotel rationally carry out its own market positioning and target customers' positioning, and reasonably select the media to put advertisements. It cannot pursue the coverage rate and causes the waste of advertising.
    For the company's store celebration, the media generally choose the "XX Evening News" column of about 1,500 yuan, the "XX Times" column is about 600 yuan, TV can be advertised for 5 seconds, 15 seconds, followed by it. Internet propaganda (expenses).
    The combination of hard advertisements and soft advertisements, both soft and hard to achieve better results. The specific release can be: published every two days before the store celebration, once every day on the 13th, and once on the 18th. Use media integration to achieve small investment and large output.
    The dining restaurant activities planning scheme 2. Activity purpose
    The 13th anniversary of the establishment of XX Hotel Development Co., Ltd. friend.
    . Activity theme
    XX has given me 13 years of tranquility and far away (after the 13th anniversary celebration of the past)
    . Activity time
    May 18th, 20xx - - June 18th, 20xx
    . Specific content of the event
    Activities 1: Zero Consumption Gift:
    Single -table consumption:
    (1) Consumption over 100 yuan or more : 38 yuan catering coupon 20 yuan room coupon citizen VIP poker card;
    (2) consumption over 300 yuan, send: 48 yuan catering voucher 20 yuan guest room coupon citizen VIP poker card one 1 Deputy;
    (3) Consumption over 500 yuan, send: 48 yuan catering voucher 20 yuan room coupon citizen exquisite sun umbrella citizen VIP poker card;
    (4) consumption consumption For more than 800 yuan, send: 68 yuan catering voucher 20 yuan room coupon citizen exquisite solar umbrella citizen VIP poker card;
    event 2: Citizen garden, banquet paradise (eat in citizens, music, music, Lele In citizens)
    1. Dining wedding banquets, movement banquets, birthday banquets, full moon banquets;
    (1) banquet full table, send 300 yuan voucher;
    (2) banquet Freshly table, send: 600 yuan vouchers;
    (3) The banquet is full of 30 tables, sending 900 yuan vouchers;
    . Three wine suppliers, Tonghe store celebration, common remuneration; (Provide supermarket affordable liquor, beer, beverage)
    (1) Mouth cellar: two -star mouth cellar, Samsung Kouzi cellar to buy one free 2 liter drinks;
    (2) Guan Gongfang: Six years of Guan Gong Fang and boutique Guan Gongfang buy a piece of 2 liters of drinks (Pepsi or Sprite);
    (3) Yellow Crane Tower: Two -star Yellow Crane Tower, Samsung Yellow Crane Tower to buy one free 2.5 -liter drink.
    Activity 3: guest room discount
    (1) Every guest stays in our store will give 20 yuan restaurant consumer coupon one VIP poker card;
    (2) Special offer 10 yuan for the entertainment room /O'clock, the top 100 yuan;
    (3) Special rooms on the fourth floor of the special room 70 yuan/room.
    Activity 4: Sui Garden and Garden together to celebrate and send them in the true love
    (1) For the time from May 18th to June 18th, spend 500 yuan in the Park Hall for 48 yuan ( Taking this type) Garden shop rooms 20 yuan vouchers.
    (2) Every guest who consumes at the Suiyuan Club will give a VIP poker card every table.
    Activity 5: Citizenship Public Welfare Lecture Hall
    ☆ is a better service for citizens who serve citizens. At that time, the top domestic masters will be invited to teach in our store to serve citizen members and provide everyone with interest.
    A and x Teachers taught "charming women";
    B, other courses to be determined, such as: Confucian education, three -character scriptures, Yijing, etc.
    The dining restaurant activities planning scheme 3 Activity time:
    September 6th, 20xx -September 10, 20XX.
    If:
    not only allows consumers to spend less money to eat hundreds of dishes, but also allows consumers to know the characteristics of the restaurant. Promote the consumption of the restaurant (increasing popularity) and get more surplus value (profits).
    Requirements:
    The eyes should be refreshing. The name is "enjoyment" also.
    The form of activity:
    1, buffet, ordering, new dishes, special dishes, etc.
    2. Discount consumption.
    3. Gift coupons: All consumers who spend more than 100 yuan can get coupons.
    4. Free food for free:
    Mas of consumers who spend more than 200 yuan can get a free special dish.
    The restaurant activity planning plan 4. Activity theme.
    This Flower Moon
    2. Activity time.
    20xx year xx month xx day -xx month xx day.
    . The purpose of activity.
    The concept of the Mid -Autumn Festival reunion to shorten the distance between enterprises and consumers to increase sales revenue and profits. Lay a solid foundation for the third quarter of the company's sales.
    4. Theme activity content.
    In September 15th -September 23rd, consumers can participate in a "shopping earning sky" event when shopping at any store in a company. Spending money and enjoying two shopping fun, let you experience the super pleasure of making money quickly!
    In September 15th -September 23rd, all the products with a "cash feedback logo" in a company will display the corresponding cash feedback amount in front of the product name of the product when checkout. On the day of shopping to the designated place, redeem cash feedback vouchers. From September 9th to September 18th, the corresponding consumption amount can be used when shopping with cash feedback coupons. (Group purchase does not participate in this event)
    (1) Event requirements:
    1. Select the products to participate in this event. Requirements: Try to ensure that large classifications are complete, one or two products of each category.
    2. For the commodities participating in the event, the cost of the commodity with the supplier can be borne by the supplier that the supplier can fully bear; if there is a problem, the supplier and the company shall bear part of it.
    3. There must be a clear sign of the commodity shelves and ground stacks participating in the event.
    4. The cash feedback coupon needs to be stated on the purchase date, cash register number, feedback amount (uppercase and lowercase), and the precautions of the use of this card.
    (2) Note:
    1. This coupon does not find zero or cash.
    2. The period of use of this coupon from September 15th to September 22nd, the expiration is invalid.
    3. If the coupon is lost, it will not be replenished.
    4. Cigarettes and group buying do not participate in this event.
    5. The stamp of this coupon is valid.
    6. The final interpretation right of this event belongs to a company.
    7. The cash feedback coupon is uniformly produced by the regional planning department. The finance department of various regions is produced by the company's financial chapter and the store chief chapter.
    8. Store customer service arrangement and use of shopping vouchers (recommended to use designated tables) and make records.
    5. Auxiliary activities:
    1.
    In September 15th -September 23rd, you can buy fresh vegetables at the designated place at the designated place at the designated place at the designated place of 28 yuan. (Limited 500 copies per day)
    The purpose of activity: improve the customer list of morning sales and the morning customer base.
    2. "The product is for you to fight".
    In purchases to select several species of products from moon cakes, alcohol, rushing gift boxes, and health care categories. Consumers can choose three types of products (only one product can be selected for each class). Regardless of the products you choose How, the price is 258 (this is an analog price, which is finalized according to the procurement negotiation).
    Timity of activities: This activity is to promote the sales of gift box products and seasonal products, while stimulating certain group purchase sales.
    C product requirements: When the product is sold for overall bundle, it is 5-10 yuan lower than the single purchase price.
    6. Newsletter.
    Mid -autumn special issue: 16K8P brief introduction and promotion of Mid -Autumn Festival activities and activities date.
    The inside page standard:
    P1 (cover): promotional theme, theme activity and activity date.
    P8 (foundation): Introduce the content of theme activity in detail.
    P2—3: Commodities participating in theme activities.
    P4-5: Moon cake gift box
    P6-7: wine and rushing gift boxes, health products and other gift boxes.
    7. Publicity to the outside world.
    Plane media.

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