The production of POP pop advertising methods and methods are many, and the types of materials are numerous. Among them, the basic principles of hand -drawn POP are the most mobility, economy and affinity. 2. It is easy to read; 3. At first glance, you know the focus of demands; 4. Aesthetic; 5. With a sense of reunification and reconciliation; 6. Efficiency.
. Various tools: The selection and application of tools are very important. Selecting good and suitable tools often have more effective effects. If you paste the tool, you can use glue to handle a large area of a large amount of paste, which is far more efficient than double -sided or glue paste. How to make various tools can use their own characteristics, we must consider it beforehand. Another value is to pay attention to the display tool. If the work is not relying on the display tool to assist the display, or the effect of the display is not good, then the best works are in vain. The materials used to draw or write are many types of materials, and each has its own unique expression techniques and effects. Among them, Mac pens are called POP pens because of their easy mastery of writing convenience, and the flat -head pen is soft and can write a variety of different styles of POP body, which is also popular with everyone. various pen cutting tools Measurement tools Paste tools
. Learning to write POP fonts must abandon the method of writing before, because POP The main appeal is that the font is clear, simple and powerful, so there is no need to make fancy changes in the font. In addition, for the price POP, because the writers are different, but there is not much difference in fonts. This is also the requirements of POP fonts on the overallness and do not emphasize personalized fonts. For different products, the fonts are good or inferior. This will have a certain impact on the specific sales of the product and it is not desirable. In POP posters and POP posters, they also require new and individual pictures and fonts to maximize the reading rate to attract attention. It should also be cleaned in color applications instead of all colors. Generally speaking, the color on the layout should not exceed four. When making POP, you must look at the problem from the perspective of consumers. As long as the most important price can be expressed clearly, it is the best POP. The POP font.
3. A few attention when writing POP: 1. Write the name of the full product when writing, and indicate the specifications. 2. When writing the price, pay attention to the number before and after the decimal point. 3, the original price and current price should be indicated to reflect the price reduction. 4, there are no more than two products on a port, otherwise the effect of visual impact will not be available. 5. There are no more than three colors used, generally three types of red, blue, and black.
The hand -painted POP -title writing
The title writing 1. Seeking the integrity of the end structure of the word group: the number of words in the title text of the general hand -painted POP poster should not be too much. many. A little more text title, the change in the glyph should not be too large, and the size and spacing of the font should be regarded as consistent, so as not to affect readability. If there are very few title characters, there are only three or five characters, then the needs of the design of itself can make large changes in the glyph or the word group. At this time There is also the balance of the whole group of words. 2. The characteristics of the combination of pens are changed: Generally the title characters are designed with thick font, and the pen that can be used to write the title text, whether it is a flat pen, a round pen, a brush, or a thick POP advertising pen The shape and characteristics of the pen head are very different. Therefore, how to master the characteristics of the pen's itself, and the role of the font and beautifying fonts appropriately is the most important thing is the proficiency of the pen. After repeated practice, consider the coordination of rhythmicness, which can make the font develop natural and beautiful. 3, the personality of drawing words: People have different personalities, different types of products or different shapes, colors, and textures are different. Therefore In some cases, draw a personality with its nature. For example, the hand -drawn POP of cosmetics counters can choose more feminine and slender fonts. If it is the home appliance industry, the cold and hard -looking TV, air conditioning, and refrigerator can be used for rigid, more masculine fonts. If it is an antique teahouse, it writes a very modern text style, then it is not too lining. Therefore, before writing, consider the nature and type of the product and the store itself, so as to determine the character personality, such as elegance, novelty, soft, hard, thick, light, modern, classical, etc. 4, additional effects: add some auxiliary lines to the font or next to the word, which will produce the effect of three -dimensional, overlap, shadow, and block. In order to avoid being clumsy, you must pay attention to two points: · Title There are many words, it is not necessary to increase unnecessary effects · Color should not pretend to be strange, and make people read difficulty, so as to maintain a generous and fresh beauty. This Words This first writing plus vertical strokes, the dark part is overlapped in the stroke. The method of strokes in horizontal stroke This stroke holding method In the font of the font drawn by flat design The strokes of the R n1 font should be distributed well, and the shape should be as full as possible. 2 The strokes in the individual should be drawn as much as possible. 3 should be compact, so that the entire title word becomes a set of words with overall sense.
The hand -painted POP —— Poster production
The original poster "Post" was used from "post" from "posted on the column". The notices above can be called "Poster". In terms of design nouns, "posters" and "posters" can be defined as "a graphic advertising poster media" or "large printing advertisements". pop advertisement is the abbreviation of Pion of Purchase, translated as "Point Advertisement" in Chinese. Any advertisement that reveals the places where the purchase of goods is called POP advertisements. The purpose is to attract consumers' attention, induce them to enter the store, and then stimulate their desire to buy. POP emphasizes the position of consumers. It is an advertisement designed from the point of view of convenience. The successful POP has the decisive amount of the customer's purchase of goods. It is the termination of the advertising activity and the opening point of sales and sales. The poster posting venue can choose freely, one can be posted several to strengthen the impression. The poster is not only easy to post, but it can also be long -lasting. Repeated demands and repeated results. POP must be revealed in the venue, which is the biggest difference from the poster. Although in a limited place, the scope of performance is still full of unlimited diversity. The form of advertising can be seen almost everywhere. It is not limited to the supermarket. In department stores, book centers, restaurants, fast food restaurants, popular clothing stores and other places, we can often see hand -painted POP posters. These do not require exquisite printing, do not have to make huge production costs, and sometimes a simple hand -painted POP advertisement written at hand, its effect is far more than the decoration POP deliberately made by the manufacturer. The task of hand -painted POP: 1. Promote the attention and understanding of goods, and increase consumer buying desires, such as illustrations, copywriting, color, etc. 2, the brand, value, characteristics, content, and materials of the commodity, such as characteristics, materials description, etc. 3, detailed the use of the product to let consumers understand, development needs. 4, with outstanding copywriting and written design, people are reminiscent of the quality of the product. 5, instructions and signs of commodities and sellers. 6. Express the image of the store and shape the atmosphere of shopping. 7. Create the atmosphere in the store and show the sense of season. 8, cooperated with SP (store promotion) activities, use the product demonstration or performance period, increase the effect of the performance and the atmosphere. 9. The demand for low price is to promote the purchase of action, such as exaggerated price performance during the sale. POP effective labeling position: 1. At about the height of the eyes, the position of the readable read is clear. 2, the labeling position should not destroy the overall beauty of the product, or hinders the release of the product. 3, the labeling position and the promotional product should be configured in a position that is easy to identify. 4. Effectively use the space of the ceiling and the position of the beam column surface. 5. Use hand -painted POP to resurrect the dead angles of display.
This hand -painted POP -The writing of the explanation text
This writing The design of Chinese fonts to make its glyphs stable and uniform, in conjunction with the principle of beauty, except for various basic basics The strokes should be written regularly and changing. The main thing is that it must fully understand the structure of the various parts of the fonts and the first part of the ministry in order to make the points correspondingly, and the shelf is available, and it becomes a practical and beautiful font. This Chinese text is a block -shaped font. It is arranged and combined with a single font, which can be arranged vertically and horizontally. In vertical row, the reading direction is from top to bottom, and then from the right; the horizontal row is from left to right, and then from top to bottom. Because of its two different directional methods, when there is a continuous text, readers often appear unclear about the reading direction. In order to avoid the occurrence of the above -mentioned adverse phenomena, the direction of reading should be determined first when the arrangement, and the interval between the lines and lines should be reserved or the text is flattened or the visual effects of the line can be displayed in order to display the reading direction of the continuous text. , Achieve the effect of easy reading. Getable to how wide it should be left, and there is no absolute standard to follow, because there are several practical factors that may affect its variables such as: type, thickness, size, and variants of the font; each row is used in each row. The number of words (length), the nature and length of the copywriting. These factors have interactive relationships. Nevertheless, the actual production of printing fonts is usually the easiest to read in half (half horns) to one word. Because the hand -painted font is large, the number of words in each line is also short. 4 words to 1/4 are the most practical. Sometimes in order to make readers easy to read in turn, the arrangement of text must also take care of its "moving wire" and "wire". This POP's fine characters, commonly used with coarse signature pen and round head -shaped strange pens. It is roughly used when drawing more explanation texts. If you want to be beautiful, you must pay attention to the following two. Point: · First draw the bottom line of the pencil, and then depict the characters to be neat and beautiful. · There should be too much distance between words and words to feel compact. The explanatory text of hand -painted POP ads, if it is arranged horizontally, is usually depicted in the principle of "left and right without words, there is a line up and down".
The hand -painted POP —— arrangement composition
Cofolding the arrangement of hand -painted POP: Principles Explanation 3, the content of the focus and appeal at a glance 4, beauty 5, very personal
The first composition of the hand -painted POP poster is very important, and then it is highlighting the focus. The content should be concise and easy to understand. When writing, pay attention to the primary and secondary. It is critical to use as little as possible), so that it can avoid the feeling of dirty. If you take over the hand -painted POP, then the first decisive factor is to use the marker pen. Mark pens are different from the public writing of the public. First of all, you must master the written strokes and write uniformly to write a variety of POP fonts. It is also mentioned above (in one go, as little as possible) is very critical, because the strokes are uncomfortable and the font is dirty is a taboo for hand -painted POP. The font depends on the strokes. Most of the main body of the entire hand -painted POP lies in the expression of the font, so when it is written, the font can reflect the subject of the hand -drawn POP. After using Mark's pen, the small illustrations in POP are easy to palm. Some hand -painted POPs are not only written and drawn, but also paper and clipping are important. In short, the picture cannot be dirty. It must be as delicate as a computer printing effect, and it must have a hand -painted feeling. The layout effect is simple and clear. In addition, the color of the entire POP font should be as much as possible, otherwise it will appear dazzling.
Friends on the 1st and 2nd floors are very important, but if LZ takes over the hand -painted POP, then the first decisive factor is to use the marker pen. Mark pens are different from the public writing of the public. First of all, you must master the written strokes and write uniformly to write a variety of POP fonts. It is also critical as the friends on the 1st and 2nd floors (in one go, as little as possible), because the strokes are uncomfortable, the font is dirty is the taboo of hand -painted POP. The font depends on the strokes. Most of the main body of the entire hand -painted POP lies in the expression of the font, so when it is written, the font can reflect the subject of the hand -drawn POP. After using Mark's pen, the small illustrations in POP are easy to palm. Some hand -painted POPs are not only written and drawn, but also paper and clipping are important. In short, the picture cannot be dirty. It must be as delicate as a computer printing effect, and it must have a hand -painted feeling. The layout effect is simple and clear. In addition, the color of the entire POP font should be as much as possible, otherwise it will appear dazzling.
Friends on the 1st and 2nd floors are very important, but if LZ takes over the hand -painted POP, then the first decisive factor is to use the marker pen. Mark pens are different from the public writing of the public. First of all, you must master the written strokes and write uniformly to write a variety of POP fonts. It is also critical as the friends on the 1st and 2nd floors (in one go, as little as possible), because the strokes are uncomfortable, the font is dirty is the taboo of hand -painted POP. The font depends on the strokes. Most of the main body of the entire hand -painted POP lies in the expression of the font, so when it is written, the font can reflect the subject of the hand -drawn POP. After using Mark's pen, the small illustrations in POP are easy to palm. Some hand -painted POPs are not only written and drawn, but also paper and clipping are important. In short, the picture cannot be dirty. It must be as delicate as a computer printing effect, and it must have a hand -painted feeling. The layout effect is simple and clear. In addition, the color of the entire POP font should be as much as possible, otherwise it will appear dazzling.
The first composition of the hand -painted POP poster is very important, and then it is highlighting the focus. The content should be concise and easy to understand. When writing, pay attention to the primary and secondary. It is critical to use as little as possible), so that it can avoid the feeling of dirty.
The production of POP
pop advertising methods and methods are many, and the types of materials are numerous. Among them, the basic principles of hand -drawn POP are the most mobility, economy and affinity. 2. It is easy to read; 3. At first glance, you know the focus of demands; 4. Aesthetic; 5. With a sense of reunification and reconciliation; 6. Efficiency.
. Various tools:
The selection and application of tools are very important. Selecting good and suitable tools often have more effective effects. If you paste the tool, you can use glue to handle a large area of a large amount of paste, which is far more efficient than double -sided or glue paste. How to make various tools can use their own characteristics, we must consider it beforehand. Another value is to pay attention to the display tool. If the work is not relying on the display tool to assist the display, or the effect of the display is not good, then the best works are in vain.
The materials used to draw or write are many types of materials, and each has its own unique expression techniques and effects. Among them, Mac pens are called POP pens because of their easy mastery of writing convenience, and the flat -head pen is soft and can write a variety of different styles of POP body, which is also popular with everyone.
various pen
cutting tools
Measurement tools
Paste tools
. Learning to write POP fonts must abandon the method of writing before, because POP The main appeal is that the font is clear, simple and powerful, so there is no need to make fancy changes in the font. In addition, for the price POP, because the writers are different, but there is not much difference in fonts. This is also the requirements of POP fonts on the overallness and do not emphasize personalized fonts. For different products, the fonts are good or inferior. This will have a certain impact on the specific sales of the product and it is not desirable. In POP posters and POP posters, they also require new and individual pictures and fonts to maximize the reading rate to attract attention. It should also be cleaned in color applications instead of all colors. Generally speaking, the color on the layout should not exceed four. When making POP, you must look at the problem from the perspective of consumers. As long as the most important price can be expressed clearly, it is the best POP.
The POP font.
3. A few attention when writing POP:
1. Write the name of the full product when writing, and indicate the specifications.
2. When writing the price, pay attention to the number before and after the decimal point.
3, the original price and current price should be indicated to reflect the price reduction.
4, there are no more than two products on a port, otherwise the effect of visual impact will not be available.
5. There are no more than three colors used, generally three types of red, blue, and black.
The hand -painted POP -title writing
The title writing
1. Seeking the integrity of the end structure of the word group: the number of words in the title text of the general hand -painted POP poster should not be too much. many. A little more text title, the change in the glyph should not be too large, and the size and spacing of the font should be regarded as consistent, so as not to affect readability. If there are very few title characters, there are only three or five characters, then the needs of the design of itself can make large changes in the glyph or the word group. At this time There is also the balance of the whole group of words.
2. The characteristics of the combination of pens are changed: Generally the title characters are designed with thick font, and the pen that can be used to write the title text, whether it is a flat pen, a round pen, a brush, or a thick POP advertising pen The shape and characteristics of the pen head are very different. Therefore, how to master the characteristics of the pen's itself, and the role of the font and beautifying fonts appropriately is the most important thing is the proficiency of the pen. After repeated practice, consider the coordination of rhythmicness, which can make the font develop natural and beautiful.
3, the personality of drawing words: People have different personalities, different types of products or different shapes, colors, and textures are different. Therefore In some cases, draw a personality with its nature. For example, the hand -drawn POP of cosmetics counters can choose more feminine and slender fonts. If it is the home appliance industry, the cold and hard -looking TV, air conditioning, and refrigerator can be used for rigid, more masculine fonts. If it is an antique teahouse, it writes a very modern text style, then it is not too lining. Therefore, before writing, consider the nature and type of the product and the store itself, so as to determine the character personality, such as elegance, novelty, soft, hard, thick, light, modern, classical, etc.
4, additional effects: add some auxiliary lines to the font or next to the word, which will produce the effect of three -dimensional, overlap, shadow, and block. In order to avoid being clumsy, you must pay attention to two points:
· Title There are many words, it is not necessary to increase unnecessary effects
· Color should not pretend to be strange, and make people read difficulty, so as to maintain a generous and fresh beauty.
This Words
This first writing
plus vertical strokes, the dark part is overlapped in the stroke.
The method of strokes in horizontal stroke
This stroke holding method
In the font of the font drawn by flat design
The strokes of the R n1 font should be distributed well, and the shape should be as full as possible.
2 The strokes in the individual should be drawn as much as possible.
3 should be compact, so that the entire title word becomes a set of words with overall sense.
The hand -painted POP —— Poster production
The original poster "Post" was used from "post" from "posted on the column". The notices above can be called "Poster". In terms of design nouns, "posters" and "posters" can be defined as "a graphic advertising poster media" or "large printing advertisements".
pop advertisement is the abbreviation of Pion of Purchase, translated as "Point Advertisement" in Chinese. Any advertisement that reveals the places where the purchase of goods is called POP advertisements. The purpose is to attract consumers' attention, induce them to enter the store, and then stimulate their desire to buy. POP emphasizes the position of consumers. It is an advertisement designed from the point of view of convenience. The successful POP has the decisive amount of the customer's purchase of goods. It is the termination of the advertising activity and the opening point of sales and sales.
The poster posting venue can choose freely, one can be posted several to strengthen the impression. The poster is not only easy to post, but it can also be long -lasting. Repeated demands and repeated results. POP must be revealed in the venue, which is the biggest difference from the poster. Although in a limited place, the scope of performance is still full of unlimited diversity.
The form of advertising can be seen almost everywhere. It is not limited to the supermarket. In department stores, book centers, restaurants, fast food restaurants, popular clothing stores and other places, we can often see hand -painted POP posters. These do not require exquisite printing, do not have to make huge production costs, and sometimes a simple hand -painted POP advertisement written at hand, its effect is far more than the decoration POP deliberately made by the manufacturer.
The task of hand -painted POP:
1. Promote the attention and understanding of goods, and increase consumer buying desires, such as illustrations, copywriting, color, etc.
2, the brand, value, characteristics, content, and materials of the commodity, such as characteristics, materials description, etc.
3, detailed the use of the product to let consumers understand, development needs.
4, with outstanding copywriting and written design, people are reminiscent of the quality of the product.
5, instructions and signs of commodities and sellers.
6. Express the image of the store and shape the atmosphere of shopping.
7. Create the atmosphere in the store and show the sense of season.
8, cooperated with SP (store promotion) activities, use the product demonstration or performance period, increase the effect of the performance
and the atmosphere.
9. The demand for low price is to promote the purchase of action, such as exaggerated price performance during the sale.
POP effective labeling position:
1. At about the height of the eyes, the position of the readable read is clear.
2, the labeling position should not destroy the overall beauty of the product, or hinders the release of the product.
3, the labeling position and the promotional product should be configured in a position that is easy to identify.
4. Effectively use the space of the ceiling and the position of the beam column surface.
5. Use hand -painted POP to resurrect the dead angles of display.
This hand -painted POP -The writing of the explanation text
This writing
The design of Chinese fonts to make its glyphs stable and uniform, in conjunction with the principle of beauty, except for various basic basics The strokes should be written regularly and changing. The main thing is that it must fully understand the structure of the various parts of the fonts and the first part of the ministry in order to make the points correspondingly, and the shelf is available, and it becomes a practical and beautiful font.
This Chinese text is a block -shaped font. It is arranged and combined with a single font, which can be arranged vertically and horizontally. In vertical row, the reading direction is from top to bottom, and then from the right; the horizontal row is from left to right, and then from top to bottom. Because of its two different directional methods, when there is a continuous text, readers often appear unclear about the reading direction. In order to avoid the occurrence of the above -mentioned adverse phenomena, the direction of reading should be determined first when the arrangement, and the interval between the lines and lines should be reserved or the text is flattened or the visual effects of the line can be displayed in order to display the reading direction of the continuous text. , Achieve the effect of easy reading.
Getable to how wide it should be left, and there is no absolute standard to follow, because there are several practical factors that may affect its variables such as: type, thickness, size, and variants of the font; each row is used in each row. The number of words (length), the nature and length of the copywriting. These factors have interactive relationships. Nevertheless, the actual production of printing fonts is usually the easiest to read in half (half horns) to one word. Because the hand -painted font is large, the number of words in each line is also short. 4 words to 1/4 are the most practical. Sometimes in order to make readers easy to read in turn, the arrangement of text must also take care of its "moving wire" and "wire".
This POP's fine characters, commonly used with coarse signature pen and round head -shaped strange pens. It is roughly used when drawing more explanation texts. If you want to be beautiful, you must pay attention to the following two. Point:
· First draw the bottom line of the pencil, and then depict the characters to be neat and beautiful.
· There should be too much distance between words and words to feel compact.
The explanatory text of hand -painted POP ads, if it is arranged horizontally, is usually depicted in the principle of "left and right without words, there is a line up and down".
The hand -painted POP —— arrangement composition
Cofolding the arrangement of hand -painted POP:
Principles Explanation
3, the content of the focus and appeal at a glance
4, beauty
5, very personal
The first composition of the hand -painted POP poster is very important, and then it is highlighting the focus. The content should be concise and easy to understand. When writing, pay attention to the primary and secondary. It is critical to use as little as possible), so that it can avoid the feeling of dirty. If you take over the hand -painted POP, then the first decisive factor is to use the marker pen. Mark pens are different from the public writing of the public. First of all, you must master the written strokes and write uniformly to write a variety of POP fonts. It is also mentioned above (in one go, as little as possible) is very critical, because the strokes are uncomfortable and the font is dirty is a taboo for hand -painted POP. The font depends on the strokes. Most of the main body of the entire hand -painted POP lies in the expression of the font, so when it is written, the font can reflect the subject of the hand -drawn POP. After using Mark's pen, the small illustrations in POP are easy to palm. Some hand -painted POPs are not only written and drawn, but also paper and clipping are important. In short, the picture cannot be dirty. It must be as delicate as a computer printing effect, and it must have a hand -painted feeling. The layout effect is simple and clear. In addition, the color of the entire POP font should be as much as possible, otherwise it will appear dazzling.
Friends on the 1st and 2nd floors are very important, but if LZ takes over the hand -painted POP, then the first decisive factor is to use the marker pen. Mark pens are different from the public writing of the public. First of all, you must master the written strokes and write uniformly to write a variety of POP fonts. It is also critical as the friends on the 1st and 2nd floors (in one go, as little as possible), because the strokes are uncomfortable, the font is dirty is the taboo of hand -painted POP. The font depends on the strokes. Most of the main body of the entire hand -painted POP lies in the expression of the font, so when it is written, the font can reflect the subject of the hand -drawn POP. After using Mark's pen, the small illustrations in POP are easy to palm. Some hand -painted POPs are not only written and drawn, but also paper and clipping are important. In short, the picture cannot be dirty. It must be as delicate as a computer printing effect, and it must have a hand -painted feeling. The layout effect is simple and clear. In addition, the color of the entire POP font should be as much as possible, otherwise it will appear dazzling.
Friends on the 1st and 2nd floors are very important, but if LZ takes over the hand -painted POP, then the first decisive factor is to use the marker pen. Mark pens are different from the public writing of the public. First of all, you must master the written strokes and write uniformly to write a variety of POP fonts. It is also critical as the friends on the 1st and 2nd floors (in one go, as little as possible), because the strokes are uncomfortable, the font is dirty is the taboo of hand -painted POP. The font depends on the strokes. Most of the main body of the entire hand -painted POP lies in the expression of the font, so when it is written, the font can reflect the subject of the hand -drawn POP. After using Mark's pen, the small illustrations in POP are easy to palm. Some hand -painted POPs are not only written and drawn, but also paper and clipping are important. In short, the picture cannot be dirty. It must be as delicate as a computer printing effect, and it must have a hand -painted feeling. The layout effect is simple and clear. In addition, the color of the entire POP font should be as much as possible, otherwise it will appear dazzling.
The first composition of the hand -painted POP poster is very important, and then it is highlighting the focus. The content should be concise and easy to understand. When writing, pay attention to the primary and secondary. It is critical to use as little as possible), so that it can avoid the feeling of dirty.